Danni Peck
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Product Roadmapping

Challenge
Without a predictable cadence for scoping and promoting work, and without a consistent process for capturing new ideas, work risked going stale, along with the engagement of our product, content, UX, QA, and development teams.
Role
As project manager for the Digital Experience team, I led our early adoption of Jira Product Discovery and partnered with two web development scrum masters to build a quarterly roadmapping process.
Approach
Built a process for product managers to document and nurture new ideas in Jira Product Discovery, apply RICE scoring, and move them through discovery and shaping, using the same problem- and solution-shaping approach from our design thinking transformation. Taught teams to maintain their idea backlogs, present ideas to architects for approval to move to shaping, and hand off finished solutions to a business analyst, who writes stories, creates an epic, and kicks off the project for development and launch.
Outcome
Became early adopters of Jira Product Discovery, turning ideas into product launches through a quarterly roadmap that keeps product, content, UX, QA, and development teams engaged and work moving instead of going stale.